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The Nisshin Steel Group has drawn up its 13th Medium-term Management
Plan for the fiscal years 2001 through 2003. Under the last medium-term
management plan, all Group companies worked in unison to fulfill the objective
of establishing an operating foundation to secure profits within the short
time frame of two years (fiscal 1999 and 2000). As a result, we attained
improvements in annual revenues of 38
billion (on a non-consolidated base), an achievement substantially higher
than the initial objective of 30
billion and we returned to consolidated profitability in fiscal 2000 ended
March 31, 2001 for the first time since fiscal 1997 ended March, 1998.
However economic conditions are rapidly becoming unpredictable as a result
of deceleration in the United States economy in addition to stagnating
consumer spending and weak private sector capital investment in Japan.
Our customers are also becoming more selective in prowrement and global
competition continues to intensify, particularly in the field of flat
rolled steel products. Moreover, we are now faced with additional charges
stemming from the mandatory implementation of new accounting standards,
including increased reserves for retirement benefits. Considering such
factors, a decidedly severe business environment is expected to persist
for our industry. In response to these circumstances, on June 1, 2001,
Nisshin Steel newly established "Flat-Rolled & Coated Steel Business Division",
"Special Steel Division", and "Prepainted & Building Materials Division",
and an organizational framework by which each of these business divisions,
together with our existing "Stainless Steel Business Division", will pursue
profit individually.Based on the Plan policy described herein, we will
strive to establish a revenue foundation for each business organization
and Group company and continue to be a Group that creates value for its
shareholders. 1. Basic Policy (our corporate ideal) To survive amid intensifying
competition, both domestically and internationally, Nisshin Steel and
the Nisshin Steel Group will work to gain international competitiveness
(in terms of both costs and quality of business) its primary objective.
Hence, we will establish and administer the following corporate ideal,
for which all business organizations and Group companies will strive.
1. Basic Policy (our corporate ideal)
To survive amid intensifying competition, both domestically and internationally,
Nisshin Steel and the Nisshin Steel Group will work to gain international
competitiveness (in terms of both costs and quality of business) its primary
objective.
Hence, we will establish and administer the following corporate ideal,
for which all business organizations and Group companies will strive.
| * A highly profitable
company specializing in its fields of expertise. |
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/ We will try to be the most competitive
player in each of our business domain by enhancing developmental
abilities (sales, products, technologies, systems, and others).
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| * A company that provides
the highest level of customer satisfaction. |
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We will constantly try to provide product
quality, delivery, and cost that will satisfy our customers,
i.e. we will enhance the overall quality of our business. |
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2. Numerical Targets
Our future aim is to achieve annual income before special items of minimum
28
billion on a non-consolidated base and ROA of minimum 6%. However, under
the current Plan, as a step toward these ultimate goals, we will adopt
numerical targets of the following action plan.
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Future objective
(non-consolidated base)
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Action plan (fiscal 2003, second half)
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Non-consolidated base
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Consolidated base
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Income before special items
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min.  28
billion/year
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min.  20
billion/year
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min.  24
billion/year
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ROA
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min. 6%
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min. 5%
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min. 4.5%
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ROA (return on assets) = Income before special items and adjustment for
interest payable divided by total shareholders* equity.
3. Principal Initiatives
| * For attainment of international
cost competitiveness and customer satisfaction, we will: |
| 1) Reconfigure and implement our
Sales Strategy. |
[Increase in sales: 15
billion (non-consolidated base)] |
| 2) Reform Production
and Cost Structures. |
[cost reduction: 35
billion (non-consolidated base)] |
By
implementing these initiatives, we will establish a corporate
framework capable of securing a minimum of 20
billion in income before special items by the second half of
fiscal 2003. |
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| * To improve corporate value
of the entire Nisshin Steel Group, we will: |
| 3) Reconfigure and implement
our Group Strategy. |
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| * For speedier of management
capable of swift adaptation to change and thorough implementation
of profit-focused approach for each individual business, we
will: |
| 4) Implement Business
Structural Reforms. |
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| (1) Sales Strategy |
| 1) High value-added strategy (specialization in
fields of expertise) |
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We will expand the ratio of environment-friendly products
and new products (those developed within the past 10 years)
in the overall mix from the current level of 15% to 23% by fiscal
2003 year-end.
[New products: ZAM, Alstar for fuel tanks, environment-friendly
coated steel sheet with after-treatment, others] |
| 2) Strengthening our ability to conduct customer-focused
product development and marketing |
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We will develop new products that respond accurately to customer
needs, implement proactive sales approaches, and promote new
applications. At the same time we will work on a Group basis
to introduce, market and sell processed products. |
| 3) Revision and strengthening of our distribution
systems |
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Through the allocation of funds and human resources we will
revise and strengthen our distribution systems. |
| 4) Shorter deliveries through full-fledged application
of information technologies |
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Main System Innovation Group, which was formed on June 1,
2001, is reviewing our core systems and will work to enhance
our competitiveness by shortening lead times. |
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| (2) Reform of Production and Cost Structures |
| 1) Attaining international cost competitiveness |
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To secure international cost competitiveness, we will strive
to lower costs in each business segment and reduce variable
costs by 22
billion/year, fixed costs by 10 billion, and depreciation costs
by 3
billion, thereby achieving a total annual cost reduction of
35
billion (on a non-consolidated base) by the second half of fiscal
2003. |
| 2) Workforce streamlining (achieving a non-consolidated
workforce of 3,500 personnel) |
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We will continue to streamline our workforce as part of our
efforts to enhance labor productivity, and configure a non-consolidated
workforce of 3,500 and a consolidated workforce of 6,400 by
fiscal 2003 year-end. |
| 3) Securing competitiveness in flat rolled and
coated steel sheets by upgrading our blast furnaces |
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We will reduce costs through such measures as improving hot
metal ratio by upgrading the blast furnaces at our Kure Works,
and enhance the product quality of our flat rolled and coated
sheets by adding vertical bending processes to the No.2 continuous
caster of our Kure Works, thereby securing competitiveness. |
| 4) Optimization of production systems and discretion
in capital investment |
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We will explore methods of optimizing our production systems,
including equipment-specific consolidation of products. At the
same time, within the limits of depreciation, we will implement
cost reductions commensurate with investment viability, enhance
product quality, and invest in facilities for environmental
compliance. |
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| (3) Group Strategy |
| 1) Strengthening competitiveness for each Group
company |
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We will reduce costs at Group companies directly linked to
manufacturing costs of the Parent Company, while at the same
time expand non-Parent generated sales of all Group companies
(to min. 25
billion). |
| 2) Improving the efficiency of Group managerial
resources |
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We will work to improve the efficiency of overall Group managerial
resources by consolidating common Group operations (pay roll,
data systems, finance, procurement, etc.). |
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| (4) Business Structural Reforms |
| 1) Organizational reform based on a business division
model (implemented starting June 1, 2001) and adoption of new
human resource systems |
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On June 1, 2001, we implemented organization reforms based
on a business division organizational model, through which we
will strive for swifter responsiveness to customer needs through
the unification of manufacturing and sales operations, and substantially
increase profit by implementing self-contained management on
an individual business segment basis (specifically, strengthening
of revenue management and acceleration of decision making).
Furthermore, to ensure the fulfillment of the initiatives included
in this medium-term plan, we will revise our human resources
systems to more closely reflect business results and accomplishments
in employee compensation packages and reform our corporate culture.
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| 2) Promotion of various alliances for strengthened
international competitiveness |
| 3) Reconfiguration of educational systems and
strengthening career development |
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We will reconfigure our educational systems and strengthen
human resources development so as to create a organization composed
of a small number of elite professionals. |
| 4) Pursuit of speedier management and higher operational
efficiency through full-fledged application of information technologies
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4.Reference
Outline of the Plan 
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